Winning Strategies in a Downturn
9 July 2009
How to grow market share in a recession
Roger Martin-Fagg
Venue
Institute of Directors (IoD)
116 Pall Mall
London
SW1Y 5ED
Start: 9.00am
End: 5.00pm
Companies are facing unprecedented challenges, and the full impact of the global economic downturn is yet to be felt. Even in these difficult times there are winners – companies who ‘get it right’ even as the masses around them panic and flounder.
They use the respite from ‘business as usual’ invariably brought on by downturn to refocus and realign their thinking on the essentials of their competitive strategy – so that they are better prepared for the future when the economy returns to more recognizable parameters.
So what are they doing? There is no simple one-size-fits-all approach, but there is a pattern to what winning companies are doing differently. This sets them clearly apart from the masses. We will explore not only how these companies approach this task but also how they then translate the insights gained into profitable action.
Outline
This session is highly interactive, fun and jargon free using group work and personal reflection to provide participants with the opportunity to experience what it’s like to step banc and reflect on the bigger picture before diving into the strategic options
Subjects covered include:- A look at the big picture-how the economy now works
- Developing a competitive strategy in tough economic times
- How to define your critical differentiators
- The licence to trade in the new economy
- The value proposition
The session will provide participants with tools, practical ways to think more about creating winning strategies.
The session will identify some of the must do strategies to compete in the current economic climate
Outcomes
Participants will leave the session with a clear understanding of
- Why we are where we are now in economic terms
- How to develop winning strategies in terms of “positioning” and “advantage”
- How to articulate their value proposition in the new economy
Roger Martin-Fagg
Roger Martin-Fagg is an independent behavioural economist. He was one of the few to predict the current economic downturn although not its severity. Roger is a regular speaker at conferences globally and is an Executive Fellow at three major UK business schools. Roger has a reputation for explaining economic events in a clear and concise manner. He is sought after Board advisor working through the current economy to inform strategy and business planning. It has been said he is one of the few economists with a keen sense of humour, but not by his wife.
Roger had a long and distinguished career at Henley Business School where he was Programme Director of Company Programmes. During this time he taught all aspects of strategy on Executive and Corporate programmes. His clients included Lloyds TSB Group, EDS, Greenalls, BT, Transco, ABB Alstom Power and Harrisons & Crosfield, for whom he designed, managed and taught strategic management programmes. He has also worked with Mobil Oil, Total Oil, Thames Water, BAA and Forte, helping senior managers read and interpret the trading environment.
Before joining Henley Business School in 1986, Roger was a senior lecturer at Slough College, now the Thames Valley University, where he developed and ran a very popular airline management programme for British Airways. Prior to a career in teaching and consulting, he worked in the New Zealand Treasury and the Air Transport Training Board as an economist. Roger has extensive knowledge of manufacturing, distribution, financial services and energy sectors. He is a skilled presenter of complex economics issues which have earned him a reputation as a teacher, facilitator, consultant, writer and broadcaster.
