Commercial Leadership
26th November 2009
This event is now sold out
Putting CRE at the heart of commercial strategy
Jeff Callander
It’s not that companies don’t want to react to the market, it’s that their current practices have become so ingrained that they don’t realise they need to do something new. They might be trapped by the very strategies, processes, relationships, resources and values that enabled their past success.
Donald Sull author of "Why Good Companies Go Bad and How Great Managers Remake Them"
What role does the CRE play in today’s business? How does the role contribute to the success of the business and how do we get this recognised so that our contribution counts?
Venue
RIBA HQ, 66 Portland Place, London, W1B 1AD
Outline
This session is an opportunity for participants to reflect on their role in CRE within their business and see where they have an opportunity to contribute to the overall commercial success of the business.
All this will be through using simple and practical tools and models to analyse and identify key market insights to develop winning commercial strategies. Having completed this session, the participants will have seen that a credible company speaking the customer’s language has the opportunity to successfully position their services and products to influence and deliver positive benefits to the business customer.
Jeff Callander
Jeff Callander is an experienced consultant, facilitator and designer of learning programmes, specialising in strategy development. Over the last three years, he has taught commercial strategy on Henley Management College’s custom executive programmes.
Jeff, having graduated a Mechanical Engineer (BSc), initially worked in the Amazon, North Sea, and West Africa in oil exploration before doing postgraduate work at the London Business School (MBA). He then joined Abbott Laboratories in the UK as Divisional Manager and was responsible for taking the division into consumer markets, new products and new channels of sales.
Following this successful period Jeff has, since 1991, been a management consultant within his own consultancy. His experience spans many industries and has worked with many blue chip companies, including Diageo, Unilever, RBS, Nestle, BP, Danone, and Future Brands (USA) to name a few.
Jeff has used his skills to help major clients improve their commercial results, with particular focus on enabling businesses to develop INSIGHT about their operations and customers. Jeff has a unique set of skills to support businesses in change management programmes and provide business leaders with direction for their organisations.
Jeff (multi-lingual in Spanish and Portuguese having grown up in Brazil and other Latin American countries) has truly worldwide experience having performed field audits, run workshops and worked with the trade in over 50 countries spanning more than 130 assignments.
Apart from his lecturing, Jeff also works with other consultancies in his specialist areas including training other consultants. He is a member of the Institute of Management Consultancy and the Institute of Directors and sits on the Board of both a consumer product company and an engineering company.
Jeff’s wide-ranging consultancy experience and skills ensures that he consistently adds real and practical value to participants and clients. Jeff lives in the New Forest near Southampton in the UK with his partner and their 4 children.
